Monday, July 20, 2020

Complete Guide to Googles HEART Framework for Measuring the Quality of UX

Complete Guide to Googles HEART Framework for Measuring the Quality of UX AN INTRODUCTION TO USER EXPERIENCEUser Experience (UX) is a term that is used to refer to a deep understanding of the user’s or customer’s preferences, behaviors, values and their abilities. Through UX measurement, one can measure the attitudes and emotions of users regarding a certain product, service or a system. User experience includes the main aspects of the interaction between humans and the computer systems. This very concept helps businesses fathom the kind of experiences users have while using either the products or services or the website or any other web platform of the company. They can know the ease of usage, the perception of the value of the system as well as the efficiency in performing certain tasks.User experience or UX is continuously modified with respect to time and, for this reason, it is considered dynamic in nature. It changes with changes in circumstances and situations and is subjective in nature. In simple words, User experience can also be defined as h ow a person feels while using a system at a particular time. The system could be anything including a web application, a website, software or a hardware system. The overall purpose or aim of measuring UX is to improve the quality of the interaction of the users regarding a system.History of User experienceIt was in the 1990s that Donald Norman brought the term ‘User experience’ into wider knowledge. Earlier, this term was used to indicate a shift to take into account not just behavioral contexts but also affective factors. But even till date, several practitioners continue to research and evaluate these affective factors that are associated with end users or consumers. There have been many developments that have led to a rise in the interest in user experience since then and they are given as follows:Improvements and advances in social, mobile and tangible computer systems and technologies into several areas of activities of humans.Combination of interests of several stakeholder s in website designing too led to an increase in the interest levels. What happened was that those who were associated with branding and marketing needed to access the interactive part of this field in such a way that they could measure usability. But those who were concerned with website designing needed to consider branding, marketing as well as all the other aesthetical aspects. Thus, it was User Experience that offered a way to cover all these interests at the same time.MEASURING USER EXPERIENCEIf you are a business owner and own a website, then do you sometimes wonder why you have a lot of visitors on your website but not enough conversions? Have you ever given a thought to why the retention rate of visitors is low? Well, if you have these questions then only one thing can answer them accurately, and that is measuring the User Experience. Usability simply refers to the ease at which a user is when using a product or service offered by you and by measuring this, you can have ans wers to all your queries about the experience of the users. The following are some of the UX metrics that can help measure UX effectively.What are UX Metrics?UX metrics are a superb and powerful tool for measuring the performance of any system or product. UX metrics can be best used when they are combined with marketing metrics. UX metrics are slightly different than metrics that are used in marketing, finance or sales. The following are some of the most commonly used UX metrics:Usability One of the user experience metrics which proves useful and effective in measuring the customer’s opinions and preferences is the usability factor. This metric concentrates upon how easy is it for people or users to find what they are looking for and with how much ease can they accomplish what they aim to do. The following are some aspects of usability that UX teams are engaged in measuring in most of the cases:Time on task The time taken to complete a particular task or activity is one of the th ings that defines usability.Task success The success rate or nature of the task at hand is also one of the important aspects of overall usability.Confusion moment Usability also takes into account the number of moments of confusion that a user may face while performing a certain task.Cue recognition The ease of recognition of icons or cues too is measured when measuring usability.Menu/navigation use The ease of use of the navigation systems, drop-down menus and other menus too can be included.Engagement This is a highly crucial category of user metrics and is often considered the main aspect of overall user experience. UX teams spend a lot of time trying to figure out the nature of the interaction of engagement that users have with a system or site. The following are some of the factors that may be included in the broad category of engagement.Attention minutes The amount of attention that a user gives to a website is something that engagement may revolve around majorly.Happines s rating How good a user feels when using a system or website too is an important aspect covered in this category.Flow state The ease of flow from one block of information to another is the flow state and comes with engagement.Total time reading Total time spent on a website or particular portions of that website help to measure the level of engagement as well.Conversion Conversion is a crucial metric but is one that basically focuses only on that small percentage of users who seem interested in converting or have converted. For every business, it is important to know how many and how often do visitors convert into customers so that they can figure out the trends that are leading to this conversion and improve upon them further. The following are some of the factors that are encircled within this user metric.Conversion rate The exact rate of conversion is one of the most important factors included in this metric.Likelihood to recommend, or NPS Net promoter score (NPS) or the li kelihood of a user recommending a product or service to another user.Likelihood to take action This factor measures the chances that a consumer is about to take an action such as order a product, try a service, etc.USER PERFORMANCE FRAMEWORK A successful business isn’t one which is only concerned with selling products but is one which makes efforts to improve the sales by taking into account the users. Without the users or customers entering the picture, a business isn’t complete, and this is where the concept of User Experience (UX) comes into play.For each and every seller, business or organization, evaluation of consumer interest, preference, behavior, and emotions is highly important, and the concept of UX helps us measure these attributes. Through this article, we shall try and understand what user experience really is and how the HEART framework helps to measure the quality of UX. We will provide 1) a short introduction to user experience (UX), 2) how to measure user experience, and 3) user performance framework inclusing Googles HEART framework.AN INTRODUCTION TO USER EXPERIENCEUser Experience (UX) is a term that is used to refer to a deep understanding of the user’s or customer’s preferences, behaviors, values and their abilities. Through UX measurement, one can measure the attitudes and emotions of users regarding a certain product, service or a system. User experience includes the main aspects of the interaction between humans and the computer systems. This very concept helps businesses fathom the kind of experiences users have while using either the products or services or the website or any other web platform of the company. They can know the ease of usage, the perception of the value of the system as well as the efficiency in performing certain tasks.User experience or UX is continuously modified with respect to time and, for this reason, it is cons idered dynamic in nature. It changes with changes in circumstances and situations and is subjective in nature. In simple words, User experience can also be defined as how a person feels while using a system at a particular time. The system could be anything including a web application, a website, software or a hardware system. The overall purpose or aim of measuring UX is to improve the quality of the interaction of the users regarding a system.History of User experienceIt was in the 1990s that Donald Norman brought the term ‘User experience’ into wider knowledge. Earlier, this term was used to indicate a shift to take into account not just behavioral contexts but also affective factors. But even till date, several practitioners continue to research and evaluate these affective factors that are associated with end users or consumers. There have been many developments that have led to a rise in the interest in user experience since then and they are given as follows:Improvements and advances in social, mobile and tangible computer systems and technologies into several areas of activities of humans.Combination of interests of several stakeholders in website designing too led to an increase in the interest levels. What happened was that those who were associated with branding and marketing needed to access the interactive part of this field in such a way that they could measure usability. But those who were concerned with website designing needed to consider branding, marketing as well as all the other aesthetical aspects. Thus, it was User Experience that offered a way to cover all these interests at the same time.MEASURING USER EXPERIENCEIf you are a business owner and own a website, then do you sometimes wonder why you have a lot of visitors on your website but not enough conversions? Have you ever given a thought to why the retention rate of visitors is low? Well, if you have these questions then only one thing can answer them accurately, and that is meas uring the User Experience. Usability simply refers to the ease at which a user is when using a product or service offered by you and by measuring this, you can have answers to all your queries about the experience of the users. The following are some of the UX metrics that can help measure UX effectively.What are UX Metrics?UX metrics are a superb and powerful tool for measuring the performance of any system or product. UX metrics can be best used when they are combined with marketing metrics. UX metrics are slightly different than metrics that are used in marketing, finance or sales. The following are some of the most commonly used UX metrics:Usability One of the user experience metrics which proves useful and effective in measuring the customer’s opinions and preferences is the usability factor. This metric concentrates upon how easy is it for people or users to find what they are looking for and with how much ease can they accomplish what they aim to do. The following are some aspects of usability that UX teams are engaged in measuring in most of the cases:Time on task The time taken to complete a particular task or activity is one of the things that defines usability.Task success The success rate or nature of the task at hand is also one of the important aspects of overall usability.Confusion moment Usability also takes into account the number of moments of confusion that a user may face while performing a certain task.Cue recognition The ease of recognition of icons or cues too is measured when measuring usability.Menu/navigation use The ease of use of the navigation systems, drop-down menus and other menus too can be included.Engagement This is a highly crucial category of user metrics and is often considered the main aspect of overall user experience. UX teams spend a lot of time trying to figure out the nature of the interaction of engagement that users have with a system or site. The following are some of the factors that may be included in the broad category of engagement.Attention minutes The amount of attention that a user gives to a website is something that engagement may revolve around majorly.Happiness rating How good a user feels when using a system or website too is an important aspect covered in this category.Flow state The ease of flow from one block of information to another is the flow state and comes with engagement.Total time reading Total time spent on a website or particular portions of that website help to measure the level of engagement as well.Conversion Conversion is a crucial metric but is one that basically focuses only on that small percentage of users who seem interested in converting or have converted. For every business, it is important to know how many and how often do visitors convert into customers so that they can figure out the trends that are leading to this conversion and improve upon them further. The following are some of the factors that are encircled within this user metric.Conver sion rate The exact rate of conversion is one of the most important factors included in this metric.Likelihood to recommend, or NPS Net promoter score (NPS) or the likelihood of a user recommending a product or service to another user.Likelihood to take action This factor measures the chances that a consumer is about to take an action such as order a product, try a service, etc.USER PERFORMANCE FRAMEWORKDuring the process of website designing, one can evaluate and analyze the usability of a product or service and compare interfaces through A/B testing. But to pursue this, it is important to choose and use the correct metrics that can be selected on the basis of some useful methods. These methods must point out to the metrics that represent not just the quality of user experience but also the overall goals of a project or a product.Two parts of the framework:The quality of user experience (Googles HEART framework)The goals of project or product (The Goals-signals-metrics process)P art #1 Google’s Heart FrameworkGoogle’s HEART framework is a strong and powerful user-centric metric which can be used to evaluate and measure the advancements made towards the main objectives or product decisions. HEART Framework is put to use for defining the large scale metrics that can be both behavioral in nature as well as attitudinal. HEART can be applied not just to an entire system but also its individual elements. It stands for Happiness, Engagement, Adoption, Retention and Task Success. To know more about this framework introduced by Google, please read further.Happiness Happiness is the attribute that evaluates and measures the attitudes, behavior and emotions of the users or consumers. These points are collected by the means of user surveys, the net-promoter score as well as by using methods like perceived ease of use. These factors help to know whether or not users or consumers are happy and satisfied with the products or web systems and what their overall thought is regarding the same.Engagement Engagement is the term that is used to refer to the overall involvement of consumers with the website or product in question. The engagement levels are measured through behavioral tools like depth of interaction for a given period of time, intensity of interactions as well as the frequency of involvement. A good example to describe engagement on a social networking site could be the number of visits to the site per day.Adoption Adoption is the term that is used to describe how well or often is a new product, service or feature being adopted or utilized. It also measures how new consumers adopt to the service or product and when do they convert from being visitors to consumers. For example, adoption may measure the number of new user accounts created on an email website in a given period of time, say 7 days.Retention Retention is the rate at which the consumers, users or customers who already exist for a business are returning to purchase more ser vices or products. This can be understood as the number of users who continue to be customers of a company continuously for a given period of time. Most businesses focus on the retention rate besides concentrating on just the conversion rate because the number of users retained speaks volumes about the value of the product or service, effectiveness of the cost as well as efficiency of engagement efforts of the business. A good example of retention is the renewal rate for an antivirus program.Task success Task success is an integral factor that basically takes into account the traditional behavioral metrics of UX, which include the effectiveness of a particular task, efficiency of a task as well as the error rate observed. Task success attribute is more suitable for the task-focused parts of a product or service such as upload flow or search. For example, the time taken to upload a photo or the success rate of search results could refer to be task success attributes.Application of G oogles HEART framework to multiple levelsThe HEART Framework, as mentioned above doesn’t necessarily have to be applied to an entire system but can also be valid for individual levels. As an example, in Gmail, the HEART framework can either be applied to the whole product in general or can also be utilized for some crucial features like archiving and labels, etc. A lot of people wonder why use the factors like retention and adoption when it is easy to calculate the total number of users or customers. Of course it is important to know the total number of consumers or customers but at the same time, when adoption and retention are calculated, one can differentiate between the new customers as well as those who are returning back to use a product or service. This helps to fathom the speed of growth of the user base.The Googles HEART framework is helpful in letting you make a decision regarding what features are to be added and which ones need to be eliminated. By measuring user exper ience based on H-E-A-R-T, one can fathom whether it is the engagement levels that need focus or is it the adoption that needs to be worked upon and so on.Part #2 The Goals-Signals-Metrics ProcessWhen the Googles HEART framework is already utilized, how does one move ahead and apply and track the findings? Well, there obviously isn’t an automatic method that would do this task for you because the most useful metrics are mostly meant for a particular project or product. This is where the Goals-Signals-Metrics process comes into play. Let’s look into this metric process in detail:Goals â€" Rather than creating a long list of metrics that can be hard to list in a chronological order, it is better to come up with a small list of metrics that are useful. But to figure out this small list, one will need to start at a superior level and figure out the goals. This will help you to choose the metrics that can enable you to evaluate your progress on the road to success. However, it can be very difficult to articulate the goals of your project since every member of the team may have different ideas about it. For example, there may be different goals for the particular project as compared to goals for a particular feature.Signals â€" The next step within this metric is to map the already figured out goals to lower-level signals. You now need to figure out how the failure or the success of your goals will implement itself. For one particular goal, there may be a large number of signals which can be potentially very useful. In order to choose from those signals, you may need to conduct a proper research and analysis. Within this research, you may need to figure out which signal is the easiest to track, is the product aligned with the signal or can a product survey be deployed easily on a regular basis and so on. Also, the signal must be chosen in such a way that it should be sensitive to the various changes in the design.Metrics â€" After selection of the signals, they m ust be refined further into metrics. Metrics are the elements or items that you will be tracking over a given period of time in the A/B tests. When you come to this particular time, then the particulars will mainly depend upon the kind of infrastructure you have. But, here again, for a given signal, there can be many types of metrics possible and an analysis of data collected must be done to find out which metrics are the most suitable. By making use of percentages as well as averages, you will have to normalize the raw figures to come up with the more meaningful ones.The process of Goals-Signals-Metrics should enable you to come up with a prioritization of the metrics so that you can use the ones that are most effective and important first and then use the lesser important ones later. Only use those metrics that are related to your personalized goals and avoid wasting time on the ones that require extra implementation efforts.Which methods are you using for measuring your product a nd UX metrics? Did you use Googles HEART framework? If you did, what experiences did you have with it?

Thursday, May 21, 2020

To Make it in Journalism, Students Must Have a News Sense

Usually, its a disturbing development when you start hearing voices inside your head. For journalists, the ability to not only hear but also heed such voices is a must. What am I talking about? Reporters must cultivate whats called a news sense or a nose for news, an instinctive feel for what constitutes a big story. For an experienced reporter, the news sense often manifests itself as a voice screaming inside his head whenever a big story breaks. This is important, the voice shouts. You need to move fast. I bring this up because developing a feel for what constitutes a big story is something many of my journalism students struggle with. How do I know this? Because I regularly give my students newswriting exercises in which there is typically an element, buried somewhere near the bottom, that makes an otherwise run-of-the-mill story page-one material. One example: In an exercise about a two-car collision, its mentioned in passing that the son of the local mayor was killed in the crash. For anyone whos spent more than five minutes in the news business, such a development would set alarm bells ringing. Yet many of my students seem immune to this compelling angle. They dutifully write up the piece with the death of the mayors son buried at the bottom of their story, exactly where it was in the original exercise. When I point out later that theyve whiffed - big-time - on the story, they often seem mystified. I have a theory about why so many j-school students today lack a news sense. I believe its because so few of them follow the news to begin with. Again, this is something Ive learned from experience. At the start of every semester I ask my students how many of them read a newspaper or news website everyday. Typically, only a third of the hands might go up, if that. (My next question is this: Why are you in a journalism class if you arent interested in the news?) Given that so few students read the news, I suppose its not surprising that so few have a nose for news. But such a sense is absolutely critical for anyone hoping to build a career in this business. Now, you can drill the factors that make something newsworthy into students - impact, loss of life, consequences and so on. Every semester I have my students read the relevant chapter in Melvin Menchers textbook, then quiz them on it. But at some point the development of a news sense must go beyond rote learning and be absorbed into a reporters body and soul. It must be instinctive, part of a journalists very being. But that wont happen if a student isnt excited about the news, because a news sense is really all about the adrenaline rush that anyone whos ever covered a big story knows so well. Its the feeling one MUST have if he or she is to be even a good reporter, much less a great one. In his memoir Growing Up, former New York Times writer Russell Baker recalls the time he and Scotty Reston, another legendary Times reporter, were leaving the newsroom to head out for lunch. Upon exiting the building they heard the wail of sirens up the street. Reston by then was already getting on in years, yet upon hearing the noise he was, Baker recalls, like a cub reporter in his teens, racing to the scene to see what was happening. Baker, on the other hand, realized that the sound didnt stir anything in him. At that moment he understood that his days as a breaking-news reporter were done. You wont make it as reporter if you dont develop a nose for news, if you dont hear that voice yelling inside your head. And that wont happen if youre not excited about the work itself.

Wednesday, May 6, 2020

Fetal Alcohol Syndrome Essay - 1522 Words

Fetal Alcohol Syndrome (FAS) is a disorder that can happen to children whose mothers drank sufficient amounts of alcohol sometime throughout their pregnancy. Fetal Alcohol Syndrome is a condition classified in a group called Fetal Alcohol Spectrum Disorders, and is the most known and severe of the group. FAS, depending on the factors such as location, population and race studied is considered one of the leading known causes of mental retardation and birth defects, with 0.2 – 1.5 out of every 1,000 live births (Ismail, Buckley, Budacki, Jabbar, Gallicano, 2010) and as many as 40,000 infants born with some sort of disorder or complication related to alcohol consumption every year. (Mayo Clinic, 2009) The severity that the disorder may†¦show more content†¦(Ismail, Buckley, Budacki, Jabbar, Gallicano, 2010) FAS is causes by an ingestion of alcohol consumed by a woman sometime during her pregnancy, while there has been no specific amount of alcohol that is considered safe to drink throughout her pregnancy, it has been recommended to be avoided all together. The effects of excessive alcohol consumption has been proven to have had negative and persistent effects on babies, born from mothers who have consumed alcohol throughout their pregnancy, evidence linking that low to moderate amounts have put the fetus at risk for delays and have lifelong complications. (Nathanson, OBrien, 2000) Fetal Alcohol Syndrome has had the highest incidence among disadvantaged groups although drinking is much more common among the middle to higher classes, than the poor, reasons that FAS is seen more in the poverty than the upper classes may be related to more negative choices and lack of resources. (Abel, Armstrong, 2000) Other factors such as poverty, previous alcohol abuse, timing and amount consumed smoking, drug use, poor nutrition and lack of care before, during and after pregnancy can put the fetus at risk for other health complications that have an added impact to the predisposition of FAS. (Cronk, Glysch, Mahkorn, Weiss, Zirbel, 2004) When a pregnant woman consumes alcohol during pregnancy it is able to cross theShow MoreRelatedFetal Alcohol Syndrome942 Words   |  4 Pages Fetal Alcohol Syndrome According to Seaver, Fetal Alcohol Syndrome (FAS) is birth defects causing learning, and behavioral problems in individuals whose mothers drank alcohol during pregnancy. This disorder is very serious, yet it is recognized as one of the most preventable. This causes major issues, when something so serious could be prevented but is not. Fetal Alcohol Syndrome is a problem because it leaves a permanent effect on the unborn child, but some solutions could be educating women andRead MoreFetal Alcohol Syndrome1466 Words   |  6 PagesFetal Alcohol Syndrome â€Å"If women didn’t drink anymore during pregnancy, there would never be another baby born with Fetal Alcohol Syndrome or Fetal Alcohol Effect† (McCuen 33). This is a very powerful statement. It is also a very simple cure for an alarmingly high birth defect that all women have the power to stop. â€Å"Every year more than 40,000 American children are born with defects because their mother drank alcohol while pregnant â€Å" (McCuen 34). That is 1 to 3 per 1,000 live birthsRead MoreThe Disorder Of Fetal Alcohol Syndrome1018 Words   |  5 Pagesthe the disorder Fetal Alcohol Syndrome .This paper will aim to discuss what the disorder is ,it s history how it is diagnosed and the treatment and prevention of this disorder. Taking a sip a int hip Introduction :Behold, thou shalt conceive, and bear a son; and now drink no wine nor strong drink, neither eat any unclean thing(Bible-Judges 13:7).It has been known throughout history that the effects of alcohol use in pregnancyRead MoreEssay on Fetal Alcohol Syndrome1390 Words   |  6 Pageslead to many severe abnormalities in the growing fetus. More specifically, a disorder that will be explored in this essay is Fetal Alcohol Syndrome (FAS); caused by alcohol consumption during pregnancy. Since the alcohol is consumed in such a developing stage of the fetus, it can potentially cause many different complications in the unborn child. Fetal Alcohol Syndrome could easily be prevented with more awareness to the issue and its defining characteristics, how it affects the fetus during growthRead MoreFetal Alcohol Syndrome Essay1707 Words   |  7 Pagesof prenatal alcohol exposure (Lupton, 2003). This number will only continue to grow if the risk of drinking alcohol while pregnant i s not brought to the people’s attention. When the mother takes a drink of alcohol, so does the fetus, which will cause physical and behavioral problems after birth. Fetal Alcohol Syndrome (FAS) is completely preventable and irreversible. FAS awareness and prevention is important; expectant mothers need to know the background information about the syndrome, some commonRead MoreFetal Alcohol Syndrome Essay1699 Words   |  7 PagesFetal Alcohol Syndrome Fetal Alcohol Syndrome (FAS) is a condition affecting children born to women who drink heavily during pregnancy. There are three criteria used to describe the effects of prenatal alcohol exposure and to make a diagnosis of FAS. The first of these is a pattern of facial anomalies, these features include: #61558; Small eye openings #61558; Flat cheekbones #61558; Flattened groove between nose and upper lip #61558; Thin upper lip These characteristicsRead MoreFetal Alcohol Syndrome Essay1096 Words   |  5 PagesFetal Alcohol Syndrome (FAS) is a mental and physical birth defect. It occurs when a pregnant women consumes high levels of alcohol during her pregnancy. The effects of FAS can be traumatic in some cases, and in others children were slightly affected by exposure to alcohol. FAS has a wide range of effects on the fetus and infant, retarded growth, under developed facial features, slow cognitive development, and many more. The evidence of cases is overwhelming, yet in some societies it is still anRead MoreEssay on Fetal Alcohol Syndrome2703 Words   |  11 PagesFetal Alcohol Syndrome Fetal Alcohol Syndrome (FAS) is a pattern of mental, physical, and behavioral defects that may develop in the unborn child when its mother drinks during pregnancy. These defects occur primarily during the first trimester when the teratogenic effects of the alcohol have the greatest effect on the developing organs. The symptoms associated with FAS have been observed for many centuries, but it was not until 1968 that Lemoine and his associates formally described theseRead MoreFetal Alcohol Syndrome Essay1100 Words   |  5 Pagesyou want your child to have FAS? Read on and I believe you will come to the same conclusion as I have about FAS. FAS doesn’t sound so bad, but in reality it is. FAS means Fetal Alcohol Syndrome. FAS is a combination of physical and mental defects first evident at a baby’s birth. FAS is a direct result of a woman drinking alcohol during pregnancy. These defects continue through out the child’s life. One in five hundred children are born with FAS. Your baby is at risk no matter how much liquor youRead MoreFetal Alcohol Syndrome Essay1727 Words   |  7 PagesFetal Alcohol Syndrome Fetal Alcohol Syndrome is an increasing problem in our world today. At least 5,000 infants are born each year with FAS, or about one out of every 750 live births, which is an alarming number. In the United States there has been a significant increase in the rate of infants born with FAS form 1 per 10,000 births in 1979 to 6.7 per 10,000 in 1993 (Chang, Wilikins-Haug, Berman, Goetz 1). In a report, Substance Abuse and the American Woman, sent out by the Center on Addiction

Gump and Co. Chapter 9 Free Essays

Chapter 9 For a while, it looked like I was off the hook, but of course it turned out that was wrong. Not long after my testimony they carted Ivan Bozosky an Mike Mulligan off to prison. The judge, he thowed the book at them – literally – big ole law book, hit Bozosky square in the head. We will write a custom essay sample on Gump and Co. Chapter 9 or any similar topic only for you Order Now Next day, a knock come at my door. Standin there was two military police in shiny black helmets with billy clubs an armbands. â€Å"You PFC Gump?† one says. â€Å"That’s my name.† â€Å"Well, you gotta come along with us, account of you is AWOL from the United States Army.† â€Å"AWOL,† I says. â€Å"How can that be? I was in jail!† â€Å"Yeah,† he says, â€Å"we know all about that. But your hitch runs two more years – that’s what you signed up for with Colonel North. We been lookin for you everplace until we seen you in the newspapers in this Bozosky trial.† The MP hands me a copy of the New York Post, which reads: Dullard Rats out on High-Rolling Financial Men A man with an IQ described as â€Å"in the low 70s† yesterday finked on two of this newspaper’s most popular subjects, resulting in their sentencing to lengthy prison terms. Forrest Gump, who sources close to the Post described as being â€Å"dumber than a rock,† testified before a federal judge in Manhattan that in his capacity as president of the insider trading division of Bozosky Enterprises, he had absolutely no knowledge of any insider trading at the company. Gump, who has had an apparently checkered career as an encyclopedia salesman, inventor, animal refuse engineer, and sometime spy for the U.S. government, was not immediately available for comment. He was not convicted in the trial, which lasted several weeks. â€Å"So what you gonna do with me?† I ast. â€Å"They probly gonna put you in the stockade till they figger out somethin,† the MP says. About this time, little Forrest come up behin me, tryin to see what’s goin on. â€Å"Who’s this?† the MP ast. â€Å"This your boy?† I didn’t say nothin, an neither did little Forrest. He just glared at the MPs. â€Å"You give me a minute with him?† I says. â€Å"I ain’t gonna run off or nothin.† â€Å"Yeah, I reckon that’d be okay. We’ll be outside here – Just don’t do nothin funny.† Fact was, funny was not on my mind at this moment. I shut the door an set little Forrest down on the sofa. â€Å"Look,† I says, â€Å"them fellers come to take me back to the army, an I gotta go with em, you know? So’s I want you to get a bus back home an be ready to start school when it opens. Okay?† The little guy was statin at his shoes an not lookin at me, but he nodded his head. â€Å"I’m sorry about this,† I says, â€Å"but that’s just the way things go sometimes.† He nodded again. â€Å"Look,† I tole him, â€Å"I’m gonna try to work somethin out. I’ll talk to Colonel North. They ain’t gonna keep me in the stockade forever. I’ll get this straightened out, an then we’ll make a plan.† â€Å"Yeah, right,† he says. â€Å"You got a lot of great plans, don’t you?† â€Å"Well, I made my mistakes. But somethin’s gotta work out. I figger I’ve had my share of bad luck. It’s about time things start to break good.† He gets up an goes back to his room to start packin. At the door, he turn aroun an looks at me for the first time. â€Å"Okay,† he says. â€Å"You ever get out of the slammer, you look me up. An don’t worry about it, hear? I’ll be all right.† An so I gone on with the MPs, feelin pretty low an pretty alone. Little Forrest is a good-lookin, smart young man by now, an I done let him down again. Well, just like the MPs said, when we got back to Washington, they put me in the stockade – thowed in jail again. But ain’t long afore they come an turn me loose. When I got there, I done sent a note to Colonel North, say I think I’m gettin a raw deal here. Couple of months later, he stops by the stockade. â€Å"Sorry about that, Gump, but there ain’t much I can do,† he says. â€Å"I am no longer in the Marine Corps, an I’m pretty busy these days watchin out for some of the Ayatolja’s friends who say they want to kill me. Besides, I’m thinkin about runnin for the U.S. Senate. I’ll show them bastids what contempt really is.† â€Å"Well, Colonel,† I says, â€Å"that is all very nice, but what about me?† â€Å"It’s what you get for makin fools of Congress,† he says. â€Å"See you aroun the stockade.† An then he bust out laughin. â€Å"You know what I mean?† Anyhow, after a few more months on bread an water, I am summoned to the post commander’s office. â€Å"Gump,† he says, â€Å"you just stand at attention while I look over your files.† After about half an hour, he says, â€Å"At ease,† an leans back in his chair. â€Å"Well, Gump, I see you have a very mixed record in this man’s army. Win the Congressional Medal of Honor, and then you go over the hill. Just what kind of crapola is that?† â€Å"Sir, I didn’t go over the hill. I was in jail.† â€Å"Yeah, well that’s just as bad. If it was up to me, I’d have you cashiered today with a bad-conduct discharge. But it seems some of the brass don’t cotton much to havin Medal of Honor winners booted out of the service. Looks bad, I guess. So we got to figger out what to do with you. Got any suggestions?† â€Å"Sir, if you let me out of the stockade, maybe I can go on KP or somethin,† I says. â€Å"Not on your life, Gump. I read all about your KP escapades right here in these files. Says here that one time you blew up a steam boiler tryin to make a stew or somethin. Wrecked the mess hall. Cost the army an arm and a leg. Nosiree – you ain’t going anywhere near a mess hall on my post.† Then he scratch his chin for a minute. â€Å"I think I got a solution, Gump. I ain’t got use for any troublemakers around here, so what I’m gonna do is, I’m gonna transfer your big ass as far away as I possibly can, an the sooner the better. That is all.† An so I am transferred. The commander, he was not kiddin about transferrin me to the fartherest place away he could find. Next thing I know, I am assigned to a army weather station in Alaska – in January, no less. But at least they begun payin me again, so’s I can send home some allotment money for little Forrest. Matter of fact, I done sent nearly all my pay home, account of what in hell I’m gonna spend it on up in Alaska? In January. â€Å"I see by your files, Gump, that you have had a somewhat checkered past in the service,† says the lieutenant in charge of the weather station. â€Å"Just keep your nose clean, an they won’t be any trouble.† In this, of course, he was wrong. It was so cold in Alaska that if you went outside an said somethin, your words would freeze themsefs in the air – an if you took a pee, it would wind up as a icicle. My job was sposed to be readin weather maps an stuff, but after a few weeks, they figgered out I am a numbnuts, an give me the job of moppin the place clean an spit-shinin the toilets an so on. On my day off I’d go out ice-fishin, an one time I got chased by a polar bear an another time by a big ole walrus that ate up all the fish I’d caught. We was in a little ole town there by the ocean where all the people spent most of they time gettin drunk – Exkimos included. The Exkimos was very nice people, except when they got drunk an had harpoon-thowin contests in the street. Then, it could be dangerous to be out an about. One time after a couple of months, I went with some of the other fellers into town on a Saturday night. I really didn’t much want to go, but in fact I had not been anyplace much, an so I gone along, for the ride, so to speak. We got to a place called the Gold Rush Saloon an went inside. They was all sorts of activity there – folks be drinkin an fightin an gamblin, an a striptease artist was doin her thing on the bar. Sorta made me think of Wanda’s strip joint, down in New Orleans, an I figgered I probly should drop her a postcard sometime. Also got me to thinkin about ole Wanda the pig, little Forrest’s pet, an how she was doin, an then, of course, I got to thinkin about little Forrest hissef. But since thinkin ain’t exactly my strong point, I decided to take action. I gone out into the street to buy little Forrest a present. It is about seven P.M. but the sun is shinin bright as can be up here near the North Pole, an all the stores is open. Most of em, however, is saloons. There wadn’t no department store around, so’s I gone on into a novelty shop where they is peddlin everthin from gold nuggets to eagle feathers, but finally I seen what I wanted to get for little Forrest. A genuine Alaska Indian totem pole! It was not one of them big ole ten-feet-tall totem poles, but it was about three feet, anyway, an was carved with eagle’s beaks an faces of stern-lookin Indians an bear’s paws an all, an painted pretty bright colors. I ast the feller at the counter how much, an he says, â€Å"For you army grunts I make a special price – one thousan, two hundrit, and six dollars.† â€Å"Damn,† I says. â€Å"What’d it cost before the discount?† â€Å"For me to know an you to find out† was his reply. Well, anyhow, I stood there figgerin that it is gettin late an I don’t know when I’m gonna get back into town an little Forrest probly need to hear from me, so I dug down deep into my pocket for what was left of my paychedcs an bought the totem pole. â€Å"Could you ship it down to Mobile, Alabama?† I ast. â€Å"Sure, for another four hundrit dollars,† he says. Well, who was I to argue? After all, we are within spittin distance of the top of the world, so’s I dug down again an coughed up the money, figgerin wouldn’t have nothin much to spend it on up here anyhow. I ast him if I could send a note with it, an he says, â€Å"Sure, but notes are another fifty bucks.† But I thought, what the hell, this is a genuine antique Alaska Indian totem pole, an I am already gettin a bargin. So’s I wrote the note, which said this: Dear little Forrest, I spose you been wonderin what has become of me up here in Alaska. Well, I have been workin very hard at a very important job with the United States Army an have not had much time to write. I am sendin you a totem pole to fool with. The Indians here say they is very sacred objects, so you should put it someplace important to you. I hope you is doin well in school an mindin your grandma. Love†¦ Well, I started to put â€Å"Love, Dad,† but he ain’t never called me that, so I just put my name. I figgered he just have to figger out the rest. Anyhow, time I got back to the bar my guys had proceeded to get drunk. I was just settin at the bar nursin a beer when I noticed a feller in a chair all slumped over a table. I could only see half his face, but somehow he looked familiar, an I gone on over an walked aroun him a couple of times, an lo an behole, if it ain’t Mister McGivver from the pig-shit farm! I raised up his head an sort of shook him awake. At first he don’t recognize me, which is understandable, account of there is a mostly empty quart of gin on the table. But then a light sort of come on in his eyes an he jumps up an give me a big hug. I figger he is gonna be real mad at me for lettin the pig shit blow up, but in fact, he ain’t. â€Å"Don’t worry yourself, my boy,† Mister McGivver says. â€Å"It was all probably a blessing in disguise anyway. I never dreamed the pig-shit operation would get that big, but once it did, I was under such pressure to keep up with things, it probably was taking years off my life. Maybe you even did me a favor.† As it turns out, of course, Mister McGivver has lost everthin. When the pig-shit farm blowed up, the townspeople an the environmental people shut him down an ran him out of town. Next, because he had borrowed so much money to build the pig-shit-fueled ships, the banks foreclosed on him an thew him out of bidness entirely. â€Å"But that’s all right, Forrest,† he says. â€Å"The sea was my first love anyway. I didn’t have any business being an executive or a magnate. Why, hell, right now I’m doing exactly what I want to.† When I ast him what was that, he tole me. â€Å"I am a ship’s captain,† he says proudly. â€Å"Got me a big ole ship out in the harbor right now. You want to see it?† â€Å"Well, I gotta get back to the weather station in a while; is it gonna take long?† â€Å"No time at all, my boy, no time at all.† In this, Mister McGivver was never more wrong in his life. We gone on out to his ship in a launch. At first I thought the launch was the ship, but when we finally got there, I couldn’t believe my eyes. The ship is so big that from a distance it looks like a mountain range! It is about half a mile long an twenty stories high. Exxon-Valdez is the ship’s name. â€Å"Climb aboard,† Mister McGivver shouts. It is cold as a well digger’s ass, but we climbed up the ladder an gone onto the ship’s bridge. Mister McGivver pulls out a big bottle of scotch an offers me a drink, but since I gotta get back to the weather station, I turn it down. He proceeds to drink it hissef, no ice, no water, just straight in the glass, an we talked over ole times for a while. â€Å"Ya know, Forrest, there’s one thing I’d have given a lot of money to see,† he says, â€Å"that is, if I’d had any.† â€Å"What’s that?† â€Å"The expressions on those bozos’ faces when the pig shit blew up.† â€Å"Yessir,† I says, â€Å"it was kinda a sight.† â€Å"By the way,† Mister McGivver says, â€Å"what ever happened to that sow I gave little Forrest – what’d you call her?† â€Å"Wanda.† â€Å"Yeah, she was a nice pig. Smart pig.† â€Å"She’s at the National Zoo in Washington.† â€Å"Really? Doing what?† â€Å"In a cage. They are showin her off.† â€Å"Well, I’ll be damned,† he says. â€Å"A monument to all our folly.† After a little while, it become apparent to me that Mister McGivver is drunk again. In fact, he is not only drunk, he is reelin. At one point he reeled over to the ship control panels an begun turnin on switches an pullin levers an knobs. Suddenly, the Exxon-Valdez begun to shudder an tremble. Somehow, Mister McGivver had turned on the engine. â€Å"Wanna go for a little spin?† he ast. â€Å"Well, ah, thanks,† I says, â€Å"but I gotta get back to the weather station. I’m on duty in a hour or so.† â€Å"Nonsense!† says Mister McGivver. â€Å"This won’t take but a few minutes. We’ll just go out in the sound for a little spin.† By now, he is lurchin an stumblin an tryin to put the Exxon-Valdez in gear. He grapped hold of the wheel an when it begin to turn he follered with it – right down onto the floor. Then he begun to jabber. â€Å"Hoot, mon!† Mister McGivver shouts. â€Å"I think I’m about four sheets to the wind! Arrr, me buckoes, we be forty leagues from Portobello! Run out the guns! You’ve a bit of the animal in you, young Jim – Long John Silver’s my name – What’s yours†¦?† Shit like that. Anyhow, I got ole Mister McGivver up off the floor, an about that time a sailor come onto the bridge, must of heard the commotion. â€Å"I think Mister McGivver’s had one too many,† I says. â€Å"Maybe we oughta take him to his cabin.† â€Å"Yeah,† say the sailor, â€Å"but I seen him a lot drunker.† â€Å"It’s the Black Spot for you, laddie buck!† shouts Mister McGivver. â€Å"Old Blind Pew knows the score. Hoist up the Jolly Roger! You’ll all walk the plank!† Me an the sailor carried Mister McGivver to his bunk an laid him down. â€Å"I’ll keelhaul the lot of you† is the last thing Mister McGivver says. â€Å"Say,† the sailor ast, â€Å"you know why Captain McGivver turned on the engines?† â€Å"Nope – I don’t know nothin. I’m with the weather station.† â€Å"What!† says the sailor. â€Å"Hell, I thought you were the bar pilot!† â€Å"Me, no. I am a private in the army.† â€Å"Greatgodamighty!† he says. â€Å"We got ten million gallons of crude oil on board!† An he runs out the door. It was apparent I could not do nothin for Mister McGivver, account of he is asleep – if that’s what you want to call it. So I gone on back to the bridge. Nobody is there an the ship seems to be sailin along, buoy markers an things be passin us at top speed. I didn’t know what else to do, so I grapped the ship’s wheel an tried to steer us at least in a straight direction. We had not gone too far when suddenly there is a great big bump. I am figgerin this is good, since the Exxon-Valdez has finally stopped. Turns out, though, it is not. All of a sudden, it seems like there is about a hundrit people runnin around on the bridge, everbody hollerin an screamin an givin each other orders, an some of them even be givin each other the finger. Not long afterward, some fellers from the Coast Guard come aboard, complainin we has just dumped ten million gallons of crude awl into Prince William Sound. Birds, seals, fish, polar bears, whales, an Exkimos – all will be destroyed by what we has now done. An there is gonna be hell to pay. â€Å"Who was in charge on this bridge?† says a Coast Guard officer. â€Å"He was!† everbody on the bridge shouted at once, all pointin they fingers right at me. I knowed right then that I am in the doghouse for sure. Maniac Army Man at Helm of Disaster Ship, says one of the headlines. Certified Nut Driving Oil Spill Boat, says another. Cataclysm Caused by Dangerous Fool; this is typical of the kind of shit I got to endure. In any case, they sent up a three-star general from Washington to deal with me an my problems. In a way this is sort of lucky, since the army does not wish to get involved in any sense with the blame for the Exxon-Valdez mess, an the best thing they can do is get me the hell out of there – quick. â€Å"Gump,† the general says, â€Å"if it was up to me, I would have you before a firing squad for this, but since it isn’t, I am gonna do the next best thing, which is to have your big stupid ass transferred as far away from here as possible, which, in this case, is to Berlin, Germany. Maybe, if we are lucky, nobody is gonna be able to find you there, and so they’ll have to put all the blame on old Captain McGivver for this disaster. Do you read me?† â€Å"Yessir,† I says, â€Å"but how I’m gonna get there?† â€Å"The plane, Gump, is on the runway. Its motors are running. You got five minutes.† How to cite Gump and Co. Chapter 9, Essay examples

Sunday, April 26, 2020

News Writing free essay sample

An analysis of what is involved in the reporting field and what is required of a reporter. This paper presents an example of a multi-genre paper. The writer uses seven writing styles including poetry, diary entry, news writing, song writing, expository and others to describe and cause an understanding of the job. It looks at hazards of the job of reporting and the benefits too. Local journalist, Sally Jones, was arrested and taken into custody yesterday afternoon. The journalist who has been with the Daily City News for 15 years has been charged with refusing to part with her source information. Jones, who is the publications crime beat reporter refused to tell Circuit Court Judge, Barry Brown, how she came to be in possession of a written bomb threat targeting several local political figures. Jones first came under scrutiny when her story The New List was published on the front page of the paper that she writes for. We will write a custom essay sample on News Writing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Several law enforcement officials were alerted to the story and arrived at her office within hours to demand a copy of the list she had received and the name of who had given it to her. Jones believes the first amendment protects her right not to divulge the information and to refuse to discuss where she got the information.

Thursday, March 19, 2020

French Phrases Related to Mardi Gras

French Phrases Related to Mardi Gras Mardi Gras is an annual celebration called le mardi gras (literally, Fat Tuesday) or le carnaval in French. It is celebrated all around the world. Les Dates de Mardi Gras (Mardi Gras Dates) Mardi Gras takes place 46 days before Easter (le Pà ¢ques) - that is, sometime between February 3 and March 9. Mardi Gras is the day before Lent (le carà ªme), which begins on Ash Wednesday (le mercredi des Cendres). The most famous Mardi Gras celebration is held in New Orleans (la Nouvelle-Orlà ©ans), but many cities in Europe and the Americas also put on spectacular events. Les Couleurs de Mardi Gras (Mardi Gras Colors) Mardi Gras has three official colors:le violet  Ã‚  Ã‚  purple (justice)lor  Ã‚  Ã‚  gold (power)le vert  Ã‚  Ã‚  green (faith) Les Traditions de Mardi Gras (Mardi Gras Traditions) Mardi Gras is traditionally celebrated with a parade led by a captain, during which trinkets, or throws, are tossed to the crowd. The parade is followed by a costume ball presided over by a king and queen. Le Vocabulaire de Mardi Gras (Mardi Gras Vocabulary) une babiole  Ã‚  Ã‚  trinketun bal masquà ©Ã‚  Ã‚  Ã‚  costume ballun bijou  Ã‚  Ã‚  jewelle capitaine  Ã‚  Ã‚  captainun char  Ã‚  Ã‚  floatun collier  Ã‚  Ã‚  necklaceun costume  Ã‚  Ã‚  costumele courir  Ã‚  Ã‚  Mardi gras runune couronne  Ã‚  Ã‚  crownun dà ©filà ©Ã‚  Ã‚  Ã‚  paradeun dà ©guisement  Ã‚  Ã‚  disguiseun doublon  Ã‚  Ã‚  doubloonune effigie  Ã‚  Ã‚  effigyun feu de joie  Ã‚  Ã‚  bonfireun flambeau  Ã‚  Ã‚  torchla foule  Ã‚  Ã‚  crowdun krewe  Ã‚  Ã‚  krewe (Mardi gras organizer)un mardi gras  Ã‚  Ã‚  a person who really gets into celebrating Mardi grasle masque  Ã‚  mask (make a Mardi gras mask)une paillette  Ã‚  Ã‚  sequinune perle  Ã‚  Ã‚  beadla plume  Ã‚  Ã‚  featherla reine  Ã‚  Ã‚  queenle roi  Ã‚  Ã‚  kingFrench expressions with mardi gras Le Slogan de Mardi Gras (Mardi Gras Slogan) Mardi Gras slogan is Let the good times roll, which is translated literally into French as Laissez les bons temps rouler.

Monday, March 2, 2020

Habits and Traits of Cockroaches, the Order Blattodea

Habits and Traits of Cockroaches, the Order Blattodea The order Blattodea includes the cockroaches, insects unfairly reviled the world over. Though some are pests, most cockroach species fill important ecological roles as scavengers that clean up organic waste. The order name comes from blatta, which is Latin for cockroach. Description Cockroaches are ancient insects. Theyve remained almost unchanged for over 200 million years. Roaches run fast on legs adapted for speed, and with 5-segmented tarsi. Cockroaches can also accelerate and turn quickly. Most are nocturnal and spend their days resting deep within tight-fitting cracks or crevices. Roaches have flat, oval bodies, and with a few exceptions are winged. When viewed dorsally, their heads are concealed behind a large pronotum. They have long, slender antennae, and segmented cerci. Cockroaches use chewing mouthparts to scavenge on organic materials. Members of the order Blattodea undergo incomplete or simple metamorphosis, with three stages of development: egg, nymph, and adult. Females encase their eggs in a capsule called an ootheca. Depending on the species, she may place the ootheca in a crevice or other protected place, or carry it with her. Some female cockroaches carry the ootheca internally. Habitat and Distribution Most of the 4,000 species of cockroaches inhabit moist, tropical environments. As a group, however, cockroaches have a wide distribution, from desert to arctic environments. Major Families in the Order Blattidae: Oriental and American cockroachesBlattellidae: German and wood cockroachesPolyphagidae: desert cockroachesBlaberidae: giant cockroaches Cockroaches of Interest The Madeira cockroach (Rhyparobia maderae) can stridulate, an unusual skill for a roach. It also gives off an offensive odor when threatened.The tiny Attaphila fungicola cockroach inhabits an ecological niche – the nests of leaf-cutting ants.Madagascar hissing cockroaches (Grophadorhina portentosa) force air through their spiracles to produce a hissing sound. Theyre a popular pet insect.The giant cave cockroach, Blaberus giganteus, feeds on bat guano among other things.